At thy right hand there are pleasures for evermore (Ps. 16: 11)
“Be thou diligent to know the state of thy flocks, and look well to thy herds.”
Proverbs 27:23
To obey the wisdom found in this proverb, it is necessary to take a step back prior to the hard work. Or, to be more precise, it is necessary to include the gathering of information as a needed part of the hard work.
I have had the experience of telling many people over the years that “information is gold.” Knowing where you are is often the first step in knowing what to do. But there are too many Christians who assume that the solution to their challenges is always to “work harder.” But if you go into the work with the wrong assumptions, working harder can often make a bad situation worse. It is the same as the distinction that Peter Drucker made between efficiency and effectiveness. Efficiency is getting a lot of things done, while effectiveness is better understood as getting the right things done.
Notice what the proverb is urging us to do—“to know the state of the flock,” and to “look well to the herds.” Analyze before acting. Think before doing. Count before assuming.
Now of course, there are people who have the opposite problem. They know how to analyze a problem to death, but they never can motivate themselves to get out of their chair to go do something about it. Those sorts of people do exist, but it appears that Solomon is not talking to them here.
He is talking to the student who is working late into the night, reading the wrong assignment. He is addressing the shepherd who miscounted the sheep and spent half the night looking for a sheep that wasn’t missing. He is urging the grocer to know that whenever he sells a pound of apples, he is losing money.
In short, information is the gold that many small businesses could use.